What happens when the academics of the South African music press want you to know more? They publish a magazine, for free. This is not a joke, I can do way better. YOUR LMG is a fairly new print magazine that is distributed throughout the Cape Town and Stellenbosch areas, providing the reader with up-to-date gig guide. While it obviously offers a 'live music guide', (that's what 'LMG' stands for in case that wasn't clear), the magazine also boasts one-on-one's with the hottest faces in various genres, reviews and releases, and a decently-sized pull-out poster, as well as many other creative content.
The guys and girls at YOUR LMG just want to share the love and we all know what the end product of sharing the love is...a lot more love. Honestly, I thought I knew a fair bit about music, not only nationally, but internationally too. Nevertheless, I was silenced with a shh! when friends of my mine were sucked into this resourceful find. Minutes later I too was paging through the magazine, somewhat suprised at how well-informed the contributors were and how little I in fact knew. It's fantastic to see this sort of commitment to music in South Africa, because we do have endless expert acts of rock, reggae, whatever, and because local is indeed lekker. And it's free.
In this month's issue, Dubmaster China, The Wild Eyes, Black Market riots and others that absolutely own. Pick up the latest publication or have a look at http://www.yourlmg.com/ to know more, to advertise and for a good read.
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